YU.SH
When Luxury Shoes meet Technology and Wellness
Please include the startup or founder name in the meeting subject.
YU.SH is a DeepTech and HealthTech company developing an active wellness platform integrated into everyday footwear. Combining proprietary 3D-printed insoles, Neuromuscular Electrical Stimulation (NMES), IoT and AI-driven personalization, YU.SH transforms footwear from a passive product into a technology designed to stimulate muscles, support microcirculation and reduce fatigue. The platform targets multiple industries, including luxury, aviation, healthcare and sport.
Millions of people experience leg fatigue, swelling and discomfort associated with prolonged standing, sitting and reduced mobility. These challenges affect professionals, frequent travellers, patients and everyday consumers. Existing solutions, such as compression garments and traditional insoles, are largely passive, while electrical stimulation devices often require separate equipment. There is a significant opportunity to integrate active wellness technology into products people already wear every day.
YU.SH is developing a proprietary smart-insole platform combining 3D printing, embedded electronics, NMES and AI-driven personalization. Integrated directly into footwear, the technology delivers controlled muscle stimulation designed to support microcirculation and reduce fatigue without requiring external devices. Its modular architecture enables adaptation across different footwear categories, from luxury shoes to aviation, healthcare and sport applications.